Your Customers Are Being Told To Do More With Less

Security management, administration and operations are being dramatically transformed by a number of factors:

• Pressures to increase security effectiveness
• Pressures to reduce and justify costs
• Increased security risks
• Regulatory and corporate compliance requirements
• The need to adopt an enterprise-wide view of both physical and IT security based upon risk
• Executive management, Board room and stockholder attention on security
• A wealth of new security technology
• Security technology convergence

The roles of security managers and directors are impacted by these and other changes to the corporate landscape, as well as tight financial times. They need your help to build the kind of security programs and technology deployments that they will need in 2010 and beyond, regardless of economic trends.

You Can't Sell and Deliver Like You Did Yesterday!

Convergence has brought IT departments into the picture to stay. IT is now a key technology decision-maker. IT "owns" the network infrastructure that security systems are now using. IT provides design services that consultants once provided, and maintenance services that integrators once provided.

You need more than a strategy for dealing with IT departments. You must enable both the Security and IT departments of your customer companies to collaborate and service one another (physical security needs IT services; IT needs physical security for computer and network infrastructure).

This goes beyond computer and network technology. You have to help your security manager customers and clients adopt corporate IT standars as well as IT practices such as technology lifecycle planning.

Above all, you need to enable your customers to relate security planning—including technology planning—to the corporate risk picture. This is because your customers now have to make the business case for security technology deployments, to get technology funding approved. "Best of breed", "standardization" and "lowest cost" alone will no longer justify security security expenditures.

Your help along this line can be a valuable service that increases your revenue.

Today's Opportunities are Greater than Yesterday's

The best way to learn about today's opportunities is from the successful experience of leading security practitioners and top security integrators and consultants.

This event brings you that experience.

Learn what it means to:

• Be a strategic partner to your customers
• Provide technology leadership
• Use Return on Security Investment, Total Cost of Ownership and System Lifecycle Planning to help your customers get their technology projects approved
• Move from a project-based business to a customer-based business
• Deliver performance excellence in the ways that matter most to customers
• Bring convergence value to customers and clients
• Increase sales and profits by providing needed tangible and intangible benefits

GSI 2010 provides:

• Deep insight into the world of your customers
• The convergence secrets of security technology leaders
• How to deliver increased value to your customers year after year

Day 1 is Customer Insight Day

Day 1 is a full-day workshop that will open your eyes to the world of your customers—where they are today and where you need to take them tomorrow.

Day 2 is Business Growth and Technology Day

Day 2 provides two separate learning tracks: Business Growth and Security Technology.

The Business Growth Track is for principals, executives, managers and sales people. Do you want to leave your competitors in the dust? Then don't do what they are doing! Drop the business practices that don't make sense any more and adopt the ones that do. This track takes the customer insights introduced on Day 1 and examines what they mean for delivering clear value to your customers.

Different customer buy different kinds of value. Examine the different types of product and service values what it means to focus your organization on the key value disciplines that fit your customers best.

The Security Technology Track is for project managers and technology personnel. This track examines today's security technology and its convergence opportunities in a hands-on technology lab to cover all aspects of security technology deployment.

The tech lab incorporates live and fully integrated systems configured just like those in the leading security departments of global companies. You technology personnel will participate in realistic security management and security event scenarios, to experience how today's leading technology tools can help increase the effectiveness of customer security operations while reducing the total cost of ownership for technology systems.

Register Today!